360 Strategy On The Web || In this contemporary world, just having a business website is not sufficient. Like many entrepreneurs, you wonder how to lay the foundation for your web strategy. You need to market your website, develop trust, bring visitors, convert and hold them. It is where the idea of the 360 strategies enters the battlefield. Let’s see what should constitute your 360 strategies on the web. Follow these 7 steps to make alive your presence with enough breath.
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- 1 The 7 Crucial Steps of a Complete Web Strategy to Make You Make Survive for a Long-Term Period of Time
- 1.1 The Fully-Functional Website of Your Business is the 1st Part of Your 360 Strategy on the Web
- 1.2 The Promising Content Is the 2nd Part of Your 360 Strategy on the Web
- 1.3 Natural referencing (SEO): 3rd Part of Your 360 Strategy on the Web
- 1.4 Email Marketing): 4th Part of Your 360 Strategy on the Web
- 1.5 Google AdWords): 5th Part of Your 360 Strategy on the Web
- 1.6 Social networks): 6th Part of Your 360 Strategy on the Web
- 1.7 Inbound Marketing): 7th Part of Your 360 Strategy on the Web
The 7 Crucial Steps of a Complete Web Strategy to Make You Make Survive for a Long-Term Period of Time
The Fully-Functional Website of Your Business is the 1st Part of Your 360 Strategy on the Web
No additional prerequisite to proceed any faraway if your website is not at its peak. You have to keep in mind that the first impression is the most important. You only have a few seconds to convince the user to stay on your website and visit the other pages. In order to get your website, you need the best custom web development services to cut-throat this striving era.
Your site should look professional, show what you do quickly, be compelling, and speak to customers in their language. Want to look yourself where you stand in the market, here I am mentioning some useful tips and tricks to find out where you are. If you have Google Analytics, observe how users interact with your website with bounce rate, average visit duration, number of pages visited, and the ratio of returning visitors to your website as well as conversion rate.
Also, take some time to analyze your opponents’ sites to compare yourself and you’re yourself better. Finally, ask unbiased people to give you their opinion on your website.
The Promising Content Is the 2nd Part of Your 360 Strategy on the Web
Before you start writing content, make sure you know your customers. Who are your products and services? What are the needs of your customers? Why did they come to your website? After asking yourself these few questions, you can develop your typical customers (personas) and develop a scenario and a content strategy.
Natural referencing (SEO): 3rd Part of Your 360 Strategy on the Web
Mainly on Google, but also on Bing and Yahoo, natural referencing (Search Engine Optimization) allows your business to appear in the first choices of websites when users are in information search mode, products or even, your competitors … You must first think about developing a keyword strategy.
Choose the ones that have a substantial opportunity of turning your users into customers. You must also select your keywords according to the potential they have to position themselves on the first page on Google, or even in the first three first positions. Once the keywords are chosen, you will need to optimize your website based on them and think about off-site optimization as well.
Email Marketing): 4th Part of Your 360 Strategy on the Web
Email marketing is still one of the web strategies that generate the best return on investment today. An email is an essential tool for generating sales on your website and converting and retaining your customers and prospects.
The first step is to build an email list. However, to comply with Bill C-28, you must obtain opt-in consent. Then all you have to do is develop your sending strategy to keep the user interested in your business. By employing an optimal sending strategy, you will convert and retain your customers.
Google AdWords): 5th Part of Your 360 Strategy on the Web
Google AdWords is an effective way to drive traffic to your site with minimal effort. The main advantage is that the user is in product or information search mode and not in entertainment mode. Plus, you only pay for visits to your website, not for postings.
Choose your keywords precisely so you don’t spend your budget unnecessarily. Your ads should be well thought out and call for action. About 20% of clicks on Google are paid, so don’t miss this opportunity.
Social networks): 6th Part of Your 360 Strategy on the Web
Social media are essential for distributing your content, starting a conversation with your potential customers, retaining your current customers, and increasing your brand awareness. They are also great low-cost advertising platforms. You don’t have to be everywhere; each social network has different advantages that you can exploit. Be proactive with your page content: post interesting content on a regular basis, invite sharing, chat with users, and attract new customers to your website.
Inbound Marketing): 7th Part of Your 360 Strategy on the Web
There is no point in generating endless leads if you don’t take care of them. An interested visitor doesn’t always act quickly and it can take several months to convert. How do you make sure he thinks of you when he’s ripe for action? Many automated marketing systems allow you to communicate with your prospects by respecting their natural path in the sales cycle. Once the sale is made, the work continues. The consumer must enjoy his experience until the end. It is important not to lose contact to build loyalty and promote your brand to his friends.
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So, guys, you have learned 360 Strategy on the Web for your business to find leads, sales, and revenue. As you have noticed, to have a complete strategy on the web, you should not limit yourself to just one strategy. To get there, equip yourself with a global vision that respects your budget. Think about the short term, but also the long term to maximize your return on investment. This is the best advice we can give you!